We have shared a few educational tips on search engine optimization in a post we have written. That SEO Guide share with you some tips on ranking your website on search engines like Google, Yahoo, Bing, among many others. I believe that guide has helped quite a lot of people to start ranking their sties.
You see, there’s a big advantage in ranking your website high on Google and many search engines. When people think of creating a website, they only thought of creating a website that looks nice, user friendly, and would spend hundreds, if not thousands of dollars on web design.
However, one thing they fail to focus on, is to bring traffic to the awesome website they have designed. Because you see, the website is like your shopfront. If you are opening a restaurant, yes, you can spend thousands of dollars to design and furnish your restaurant. However, that doesn’t help if nobody visit your restaurant.
This is the same for website. If you want to spend money design it, you must make sure there are visitors who can find your website when they search in Google and other search engines!
There are 3 ways you can go about doing this:
1) Learn SEO yourself.
SEO, as we have learned, is called Search Engine Optimization. It is a skill to learn what search engines look for when they rank websites. For example, if you want to rank your website on Google, then your website has to be SEO-friendly. Your content must be original, your content must serve the visitors well. Your meta tags and description and all other technical parts of the website must help the search engine spiders to identify your website.
Learning the skill yourself will help you rank your own website, and you will know the ins and outs of search engine. However, the downside is, you must have time to learn it. If not, look at option #2.
2) Hire a SEO expert.
If you run a business and you want to build a long lasting team, then the next option is to hire a SEO expert. When you get a SEO expert into your team, you can expert longer term commitment to build your business. With someone who is skilled in his area, you can save time to focus on other aspects of your business.
This is in fact a law in business: Focus what you do best. If you are good with sales and presentations, then you should focus on meeting and presenting to your shareholders or investors, and let your SEO expert focus on ranking the website up on Google.
On the other hand, hiring an SEO expert is only possible if you have the money to hire one. Of course, the upside is, you can expect the SEO guy to start working on your website directly. If you’re learning it yourself, then you may be spending time learning and experimenting yourself.
3. Work with a SEO agency on project basis.
If learning SEO or hiring someone into your team is not your best choice, then you can consider working with a SEO agency on a project basis. Working with an SEO agency is almost the same as hiring an SEO expert into your team. You have a team of experts working alongside with your website, and the best part of it, you don’t have to worry about the hiring or HR side of things.
Working with an agency gives you the advantage of solely focusing on the SEO work. And even better, you can agree terms directly with the agency, and if you are not happy with the performances done by the agency, you can terminate the work agreement anytime. And of course, if you are happy with the results, you can continue the work relationship for future projects.
So here are the 3 ways you can start working on SEO for your website. All 3 methods are proven to help your website rank higher on Google, and you just have to choose the best method that suits your business currently. If you are short on budget, then learning SEO is probably the first place to start.
But if your business is growing, you don’t want to waste time to learn. Just take the money and invest in someone, or a SEO agency like Frozenrank Consultancy, which offer one of the best SEO services in Singapore. You want to work with the best to be assured of top results for your business.